Estella was founded in 2002, an eclectic, high-end designer baby and children’s clothes boutique in New York’s Village. The concept behind Estella was to bring the amazing, artisan-inspired kids’ clothing we saw scattered across Europe here to New York. In 2002, luxury children’s fashion in NYC was synonymous with big box retail, big price tags, and somber, conservative frocks. We saw things differently. “Kids have personality,” we reasoned, “their clothes should too.” Our vision was built on high quality kids’ and baby clothes that were designed by mothers, not corporations. These creations were full of gorgeous colors, textures and spirit. Kids loved wearing these clothes and parents loved owning them.
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