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Fenty Beauty

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, she launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. From the award-winning Pro Filt’r Foundation that changed the game with 50 inclusive shades, to everyone’s must-have Fenty lip gloss, Gloss Bomb, Fenty Beauty products are designed to feel lightweight and love to be layered. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone.

Cash back terms and exclusions: Cash back is not available on Gift Cards.
Coupon codes obtained from sites other than GoCashBack.com may void cash back.

Bulk/Reseller orders are not eligible for cash back.

Orders made with gift cards may not be eligible for cash back.

Orders made from mobile or mobile app may not be eligible for cash back.

All cash back is at the merchant's discretion. - Coupon codes obtained from sites other than GoCashBack.com may void cash back.
- Bulk/Reseller orders / Purchases with gift cards are not eligible for cash back.
- All cash back is at the merchant's discretion.