JAG

JAG was born in 1972 on Chapel Street in Melbourne - the only fashion store on a street filled with butchers. Founded by Adele Palmer, her unique vision took denim innovation to the world, labelling JAG as the original Australian denim brand. Following the jeans boom of the 70’s, JAG quickly secured a star studded following including style icons like Steve McQueen, Jackie Onassis and Bianca & Mick Jagger.

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