The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a Leicestershire country show, in the heart of the English countryside.Joules’ carefully designs clothing, footwear and accessories collections for women, men, children and baby. Joules’ makes the ordinary extraordinary through adding colors, hand-drawn prints and details where they are least expected.These classic styles complement people’s lifestyles perfectly, come rain or shine. From woodland walks and picnics on the beach to cosy nights in and (the not so exciting) journeys to school.Since 1989 Joules has remained true to its British heritage, whilst keeping in tune with what customers want today. An unrivalled attention to detail coupled with a drive to provide something different where it’s least expected remains at the heart of everything Joules creates.
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