ASICS

Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS in 1949. Our founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in A Sound Body expresses our desire for people around the world to live healthful, happy lives both physically and mentally.Our medium-term company strategy VISION2030 lays out our long-term mission, to Create Quality Lifestyles through Intelligent Sports Technology, and our goal based on this is to ensure a world in which each and every one of us can engage in exercise and sports throughout our lives and continue to live in good health, both mentally and physically.

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