NYDJ jeans are made by women, for women—all shapes, all sizes, all women. Back in 2003, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Originally founded as “Not Your Daughter’s Jeans,” we set out to design jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self.
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