Safety 1st

When it comes to parenting, few feelings are as terrifying as the first time a parent puts a baby in the car for the ride home from the hospital. That's why Safety 1st invented the now iconic, "Baby on Board" sign. It gave rise to millions of copycats and crazy spoofs. But more importantly, that little sign with the big message led Safety 1st to where we are today: a company obsessed with the safety and well being of children in cars, homes, and everywhere in between.

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